I’m Danielle Dragonheart…designer, yoga teacher, world traveller, Cat lover and founder of the Auspicious Dragon.
A multi-passionate, soul-led, creative entrepreneur through and through, I started my creative career as an Interior Designer.
Coming up with conceptual ideas and making mood boards was always my favourite part of the interior design process and I was forever wishing that I could make a living by just creating mood boards. When I started to streamline my interior design biz to move it entirely online, that while developing my own branding and website, it dawned on me that I have a passion and natural flair for graphic design!
I remember the moment I realised I wanted to make the transition form interior designer a graphic designer… I was working on one of my interiors projects and started to get a bogged down with logistics and and stressed out. I needed a change of energy to perk myself up. I thought about what I could do to lift my spirits and decided to carry on working on designing the new PDF Services Guide I had been working on.
As I sat there working away on this graphic design task, I felt so present, joyful and in the flow of life. My stress has melted away and it was in that inspired moment that the penny dropped… “This is what I want to do!!”
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My dream of making pretty digital graphics for a living had come true!
It is my mission to use my creative gifts to serve other conscious, passionate and ambitious business owners in making their dreams a reality by up-levelling their brand’s visual identities so they can captivate their soul clients and together, make a positive impact on the world.